What’s a Lifestyle Business and Why Do Investors Hate Them?

DC Palter
7 min readMay 10, 2021
Lifestyle Businesses Leave Venture Investors in a Pickle. Photo by David Todd McCarty on Unsplash

The first time an investor asked if I was building a lifestyle business, I felt insulted. With images of working from the beach or spending my days golfing with clients, their question seemed to belittle the insane hours I was working.

I eventually learned “lifestyle business” is a specific term that isn’t what the name implies. And now as an angel investor…

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DC Palter

Entrepreneur, angel investor, startup mentor, sake snob. Author of the Silicon Valley mystery To Kill a Unicorn: https://amzn.to/3sD2SGH